Your Consultancy & Transformation Partner.
Understand what shapes behaviour. Design better conditions. Test what works.
Find your starting point
Get clarity through advice or an audit. Build and test a solution. Or equip your team to put the science into practice.
Confidential advice for CEOs, executive teams and boards. Apply a behavioural lens to strategy, policy, products, AI adoption and transformation decisions.
Executive & board advisory · Strategic recommendations · Retained partnerships
Discuss advisoryDiagnose the barriers, motivations and decision patterns affecting performance. Turn evidence from customer journeys, leadership or AI adoption into priorities for change.
Behavioural diagnostics · Journey reviews · Prioritised action plans
Explore an auditTranslate behavioural insights into products, services, systems and experiences. Prototype, experiment and evaluate to learn which changes work in your context.
Choice architecture · Prototyping · Experiments & pilots
Discuss a design challengeEquip leaders and teams to apply behavioural science in real decisions, from focused executive sessions to tailored programs with practical application and follow-through.
Executive workshops · Capability building · Behavioural redesign
Design a workshopThree fields. One human perspective.
Start with what you want to change.
Explore where behavioural science can help.
01Leadership & Human Performance
Build the habits, trust and everyday practices that help leaders and teams perform.
Leadership diagnostic · Executive advisory · Practical workshops
Explore your leadership challenge
02Customer Behaviour & Experience
Understand the moments of confusion, friction and influence that shape your customer experience.
Journey audit · Fair Choice Audit · Design & experimentation
Explore your customer journey
03Human–AI Collaboration & Adoption
Design for confident, appropriate AI use, with sound judgement, clear roles and responsible oversight.
Human + AI Adoption Diagnostic · Transformation Lab · Pilots
Explore your AI adoption challengeA focused place to start
Two proposed engagements that bring the behavioural lens to timely business questions.
Human + AI
Investing in AI, but unsure why people aren’t using it confidently or effectively? Examine trust, capability, leadership cues and everyday workflows.
Proposed output: a prioritised opportunity map and recommended pilots.
Explore your adoption challengeCustomers + choices
Examine the information, pressure and friction shaping customer decisions. Identify opportunities for clearer, fairer and more responsible experiences.
Proposed output: a prioritised register of redesign and test opportunities.
Explore your customer journeyEngagement scope and deliverables are agreed together. The Fair Choice Audit is behavioural design support and does not replace legal advice.
The 4D Behavioural Design Model
Define the behaviour that matters. Diagnose what drives it. Design better conditions. Deploy experiments to learn what works.
What needs to change?
Align on the challenge, identify target behaviours and agree what success would look like.
What shapes it today?
Explore the context, motivations, barriers and opportunities influencing what people do.
What could work better?
Co-design evidence-informed changes to the choices, environments and systems around people.
What does the evidence tell us?
Pilot where feasible, measure, learn and refine. Use the findings to guide the next decision.
Signature engagement / proposed format
Move beyond awareness and training. Redesign how decisions and behaviours happen in practice.
A structured journey from a shared challenge to an evidence-informed roadmap, with live testing where feasible.
Timing and scope depend on the challenge, data access, approvals and delivery capacity. This is a proposed engagement, subject to scoping.
Align leadership, map the problem and agree target behaviours, objectives and measures.
Use targeted research, interviews and audits to understand and prioritise barriers.
Co-design interventions, develop prototypes and agree the test plan.
Prepare or run selected pilots where feasible, monitor learning and iterate.
Review evidence and recommend what to refine, test next or scale.
What you take away: a challenge brief, behavioural diagnosis, prioritised concepts, pilot findings or a test-ready plan, and an executive roadmap.
Workshops & masterclasses
Interactive experiences built around a real challenge, with practical actions, owners and follow-through.
Apply the science of decision-making, trust, team habits and change to a live leadership challenge.
For boards, leaders and people teams
Explore choice architecture, friction and responsible influence using your actual customer journeys.
For product, CX, marketing and risk teams
Work through trust, adoption, judgement and accountability when AI becomes part of the team.
For technology and transformation teams
Start a conversation
Your audience. Your organisation. Your next important challenge.
Tell Juliette what you have in mind, and explore the right next step together.
Share your event or challenge below. Juliette will receive your enquiry directly.
Better conditions. Better possibilities.